Real Estate Business Metrics Every Agent Should Understand
Successful agents track more than transactions and commissions. They monitor the key metrics that determine long-term business health — income pace, expense ratios, conversion efficiency, and financial resilience. This library explains each one.
Core business metrics for real estate agents
Select a metric to read the full explanation.
Gross Commission Income (GCI)
The total commission earned from real estate transactions before any deductions. GCI is the top-line revenue number every agent needs to track.
Read explanationConversion Rate
The percentage of leads or prospects that result in a signed client or closed deal — a key indicator of business efficiency and pipeline quality.
Read explanationAverage Commission
Your total GCI divided by the number of closed deals. A higher average commission means fewer deals needed to reach your annual income goal.
Read explanationExpense Ratio
Total business expenses as a percentage of GCI. The industry benchmark for a healthy agent business is 25–30% of gross commission income.
Read explanationNet Income
What you actually keep after your brokerage split, transaction fees, desk fees, and business expenses are deducted from your GCI.
Read explanationFinancial Runway
The number of months your current cash reserve covers your fixed monthly costs — the most critical indicator of business resilience.
Read explanationAgent Runway tracks all of these automatically
Every metric in this library is calculated and displayed in your Agent Runway dashboard — updated in real time as you log deals, track expenses, and update your pipeline. No manual formulas, no spreadsheets. Just the numbers that matter, always current.
Built for Canadian agents, with full provincial tax calculations, national seasonality data, and real estate business analytics purpose-built for how your business actually works.